Our Mission:

To be  a Leading. independent smartphone retailer in East Africa, with an unrivalled brand & format synonymous with quality,
 reliability & value-added.

Our Vision:

Striving to place our customers’ needs at the heart of our operations, as the foundation of our growth & success, through continual
innovation & timely response.

Fones Direct Limited(FDL) is a holding company that owns and runs the well known Phone dealer shops in Kenya namely ; “FONEXPRESS”,  & ''PHONELINK '' .We've been in the business of IT & Communication products for 16 years making us the longest dealers in Kenya. The local retail franchises, “FONEXPRESS” & ''PHONELINK '' combined, form the biggest branch network across the country with strong prescence in Nairobi, Mombasa, Kisumu, Nakuru, Eldoret, Kisii among other towns . ''PHONELINK '' branded shops  is one of the oldest dealers in the telecom sector in Kenya, having began operations in 1999 (just before liberalization of telecom sector). PhoneLink was one of the first to be appointed a Safaricom Distributor in 2000. And FDL is the only phone retailer dealing directly with all 3 networks in Kenya.

The Group’s combined vast branch network of 50+ retail outlets across Kenya,  ensures that we are able to serve the needs of consumers from all walks of life,
with genuine quality products at competitive prices, backed with an assurance of dedicated after-sales support.

The Group is an Authorized Dealer for all the leading brands of mobile phones. Furthermore, we are an Authorizes Service Centre for most of the
leading smartphone brands . This makes the Group a truly vertically-integrated national dealer in the East African telecoms sector. Moreover, such a set up
enables FDL to provide dedicated, in-house, after-sales support to customers which is unrivalled in the local market

Our presence in Kenya over the past 2 decades as key partners for several brands has been highly successful in managing the longest serving mobile device
service network across the country supported by more than 45+ collection points.

With a visionary and dynamic management team with combined experience of over 100 years in the Telco device sector and backed by professional and
dedicated staff, FDL Group is recognized as a stable and successful group by its partners and customers alike.